Improving Customer Experience in the Visitor Economy - Actions to Start Today
Customer experience is fast becoming one of the most important differentiators in the visitor economy.
Whether you run a hotel, attraction, café, tour company or any other visitor-facing business, creating unforgettable experiences is essential for encouraging repeat visits, positive reviews and driving word of mouth.
In Jenni’s own words: “Customer experience is more than just caring about the customer. It is a suite of tools, processes and mechanisms that ensure customers are not just satisfied, but delighted. Great customer experience creates customers who do not just recommend you, but rave about you, refer you, review you, and tag you in their posts. If you have ever dreamed of being a pure word‑of‑mouth business, customer experience is for you.”
What you’ll gain from this session:
- A clear understanding of what great customer experience looks like in the visitor economy
- Practical methods you can implement today
- Insights from Jenni’s unique background in behavioural insight and world‑class customer experience
- Strategies designed to help boost loyalty, recommendations and repeat bookings
The event, supported by Bolton Council, is a great opportunity to network with other business owners and managers operating in the tourism and hospitality sectors in Bolton. This session is free to attend and refreshments will be provided throughout.
FIND OUT MORE AND REGISTER YOUR FREE SPOT: Bolton Tourism & Hospitality Network Event - May Session (19th May 2026)